It’s the in thing for businesses isn’t it? But most people still have no idea how powerful big data is and they don’t know why they absolutely must collect their own data.
The old saying “where there’s muck, there’s brass” needs to be updated.
Now it should be “where there’s data, there’s brass”. It may not roll off the tongue so smoothly, but believe me data is definitely worth a lot of money.
It’s why Google and Facebook collect so much of it. They know what’s valuable and you should learn about Big Data too.